Food Finder Campaign

Oregon Food Bank launched a food finder tool available in 14 languages to help people find access to food in their community. While working with a vendor to produce the animated video, I ensured that our message was clear, we were brand aligned, and that we represented the diversity of our statewide service area.  The goals for this campaign were: 1. Build awareness about the food finder 2. Reach long-term and newly food insecure Oregonians with the message that food is available, and when we are nourished, our communities thrive 3. Ensure the food finder provides easy access to available food and provides pathways for audiences to find additional resources and engage with Oregon Food Bank The graphic and animation were deployed across earned and paid media channels.